WE BROUGHT THE SEA TO THE CITY

After surveying 250 people on sea and sea life awareness, “out of sight, out of mind” was the most shared feeling. It seems that unless the sea is part of our immediate environment we soon disregard it.

 
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89 digital billboards throughout the UK were triggered by live wet weather data, connecting the raindrops city dwellers felt with the sea

 
 

As the heavens opened, sea life folk swam through the skies of London, Edinburgh, Manchester, Birmingham and Newcastle pulling rain clouds along with them

 
My role

Animation and graphic design

AGENCY

Glimpse

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