MCcain x baga chipzWe crowned Drag Queen Baga Chipz as Creative Director of McCain, opening the brand to a new GenZ audience.
THE QUEEN OF CHIPZ HAS ARRIVED!
THE QUEEN OF CHIPZ HAS ARRIVED!
Building anticipation
The campaign launched on McCain’s social channels with carefully curated videos, each teasing revealing clues of who the new the Creative Director could be. Wrapping up with the campaign tagline ‘Anything Goes’.
These videos sparked a whirlwind of speculation and excitement among McCain's audience, with fans of the drag queen tagging their friends in the comment section.
Then, the moment arrived!
Unveiling Baga Chipz, RuPaul’s Drag Race star and self-proclaimed Queen of Chips, as the new Creative Director wasn’t just a groundbreaking move for the brand, it spoke volumes to Gen Z. It signified dedication to embracing diversity, fostering inclusivity, and breaking down barriers—values that deeply resonate with the younger generation's quest for authenticity and representation. Baga’s mantra? Anything goes with McCain.
FULL ANNOUNCEMENT
How to make the perfect chip butty
Sharing her stunning take on traditional carb-tastic dishes, from the chip butty to the jacket potato, Baga took to social media to show the nation how to truly express inner culinary geniuses with the much-loved potato.
Anything Goes!
Pair chips with your self care
But it wasn't just about the recipes, Baga also showed how chips could be a part of self-care routines, blending comfort food with moments of relaxation and indulgence.
My roleSenior Motion Graphics Designer
STUDIOWe Are Social